If you’re a lawyer or a firm trying to acquire additional exposure, getting an Avvo rating is one of the easiest ways to do it. Not many have taken advantage of this opportunity yet, making Avvo a true gold mine for upcoming lawyers and firms.
With Avvo, clients get to rate the experience they had with certain lawyers by leaving a review. These reviews serve to help future clients find a quality attorney.
Avvo counts over 100 million visits annually, and finding your spot within is a wise move. If you’re eager to learn how to do it, continue reading as we’ll take a look into all plans and features offered.
What is Avvo?
Avvo.com is a lawyers’ hotspot. By becoming an Avvo Member, lawyers have a chance to get noticed by the right people – potential clients.
Avvo is simply a marketplace where clients can find a fitting lawyer to take their case and fulfill their needs. To make it a bit more reliable, clients leave reviews regarding their experience with a lawyer. These reviews are the driving force of the ratings. The sum of total reviews determines the common mark for an attorney or a law firm.
Avvo has a well-structured scale of 1-10 that determines a lawyer’s rating. Here’s how it looks like:
- 10 – 9.0 Superb
- 8.9 – 8.0 Excellent
- 7.9 – 7.0 Very Good
- 6.9 – 6.0 Good
- 5.9 – 5.0 Average
- 4.9 – 4.0 Concern
- 3.9 – 3.0 Caution
- 2.9 – 2.0 Strong Caution
- 1.9 – 1.0 Extreme Caution
Is Avvo Free for Lawyers?
There are three pricing plans at Avvo: Basic, Advanced, and Elite. Avvo Basic is the free version, whereas for Avvo Advanced and Elite – you must pay. Of course, each plan comes with more features worth every cent. Below, we will examine the plans with all of their features based on the official site.
Avvo Basic
This is the starter (free) plan that will enroll you into Avvo so you can test it out. Of course, you can continue using it as long as it serves your needs. Here’s what you get for free:
- Fundamental profile
- Online CV, user testimonials, business address, or practice area selection
- Directory listing
- Legal FAQ section
Avvo Advanced
The Advanced program makes sure your profile stands out from the crowd to get better exposure. Except for the starter features, the Advanced program offers:
- Upgrades on the profile
- Relevant contact information, reviews, full headline bio
- Higher rank in the directory listing
- Icons for business or online consultations
- Add-free promotion when your name shows up
- Robust FAQ section
- Tracks clients hiring interest
- Virtual
- Online planner
- Review manager on the hottest socials
Avvo Elite
The Avvo Elite is the most expensive program – featuring all the tools you need to dominate the market. This plan contains the features of the advanced plan, with additional premium perks. The Avvo Elite plan enhances your profile and targets a potential clientele effectively. Here’s what they offer in the plan:
- Advertized listing
- Ad tracking – special phone numbers for each ad
- Foremost data that displays the entire performance on Avvo
- Explicit information on every call, chat, or site visits related to you
- Account manager expert in legal marketing
How Do I Claim an Avvo Profile?
To set up your account, visit the official site – Avvo.com. Sign up and type in your name and click on “Claim My Profile.” It’s super simple, and you can claim your profile even through socials. You can use LinkedIn, Facebook, email, or phone number to use the platform.
Locate an Existing Profile in Avvo’s Directory
If you’re interested in creating a profile, and you’ve already passed the Bar – chances are you already have one but might not remember. Usually, every lawyer goes on Avvo once they pass the Bar.
Just search your name, and if you have an existing profile, it will pop up immediately.
Create an Avvo Profile from Scratch
Setting up an Avvo Profile is a breeze, and all you need to do is read the instructions below:
- Visit Avvo and click “Claim Your Profile.” You will see a huge list of lawyers with similar names. Just scroll down the list and find the “Create a New Profile” option.
- Once you click to create your profile, you’ll need to enter the information Avvo requires. It’s mandatory to enlist the license and the date of Bar admission. As a transparent platform, lawyers must point out if they are under specific disciplinary actions.
- The final step is creating a username or logging in via socials like Facebook, Google, Twitter, or LinkedIn.
How Do I Get Reviews on my Avvo Profile?
Getting a review is a simple drill, and it begins by clicking on “Request Reviews” on the profile dashboard. Next, lawyers must add recipients to whom they will send the request. They can add up to 50 clients’ emails.
The next step is a cardinal one. Lawyers must write a compelling email that will make their clients leave a review.
Asking for a request doesn’t only impact the rating. It’s an excellent opportunity to meet your clients and hear their feedback. Each client will feel appreciated if you ask them about the overall experience, which serves as a ticket to brand loyalty.
How Do Avvo Reviews work?
Simple – clients write the reviews and post them. These reviews are public and help potential clients find out how reliable the lawyers are.
Lawyers, on the other hand, must learn how to accept constructive criticism professionally. They should always hear what clients have to say to improve their expertise.
Avvo examines the reviews once clients post them, and they have every right to delete them if the content of the review doesn’t comply with Avvo’s policy.
How Do the Avvo Ratings Work?
The rating is an indicator of a lawyer’s work performance. Clients who work with certain lawyers will write a review and give a mark on a scale from 1-10. The sum of the total reviews gives the average mark of a lawyer.
Lawyers should strive to obtain a mark over 6, as clients rarely get in touch with lawyers below that number. If newbie lawyers have trouble raising the mark, they shouldn’t worry as the date of bar admission is pointed out on their profile. In such a situation, poor ratings are common, but they can always request ratings with every client they cover.
Author
Raymond Hickman is a distinguished lawyer, writer, and legal commentator with extensive experience in various areas of law. He is widely recognized for his exceptional legal knowledge, insightful analysis, and engaging writing style, which have earned him a reputation as a leading voice in the legal profession.With his exceptional legal expertise, insightful analysis, and engaging writing style, Mr. Hickman has earned a reputation as a leading authority in the legal profession. His contributions to the field of law have been recognized by his peers, clients, and the wider legal community, making him a valuable resource for anyone seeking legal advice or insight.